The perception of big business is not good. Only a few large companies share a
favorable impression with the public. I think I know why. One simple reason
is big business has the tendency to be faceless or lacking personality. BB has rigid
To change their rules is a major ordeal through multiple layers of management.
To examples of big business that have overcome this negative perception are
Virgin Airways and Apple computer. Why?
Clearly their founders were very visible and cool.
Their products and services were superior. Interestingly, their prices are higher
than their large scale competitors. Why is this important to small business owners?
It’s a fact that even with big company competition, you have an advantage over
big business. It’s all about you.