a person or company for a special project. Unfortunately yes,
despite any caveats to your endorsement.
How do you protect yourself from this very delicate situation?
The easy answer is don’t recommend anyone. Many people do just that,
because of the potential for problems.
If you are in a service business like advertising, insurance or even the legal profession
requests are common. They are also a vote of trust in your relationship.
Here’s what I did at my advertising agency. I only recommended people I new, generally
from past experience. I never, ever accepted any referral fees. In most cases, I attended
the first meeting as a courtesy. I always kept in touch with the vendor and client,
to make sure things were going smoothly.
These simple points helped pave the way for a successful outcome. After all, my good name
was at stake. Especially when the boss asked, where did you find these people?
Their work is great!