Articles

Advertising Agency Search: Three choices to consider. »
By John Howlett
Selecting an advertising agency is not a game for amateurs more …»

How much to budget for marketing. »
By John Howlett
This article is a follow up of a previous article that I posted on my blog last week more …»

Why “spec presentations” are a bad bet. »
By John Howlett
Good economy or bad economy “spec work” is a loser more …»

The persistent dilemma of advertising »
By John Paterna
How sure are we that advertising increased our sales? Soon after John Wanamaker opened the first department store in the late nineteenth century, he decried that half the money he spent on advertising was wasted more …»

So What Would You Like On Your Tombstone? »
By Allan Gorman
Our lives and our jobs become heavy and encumbered when we find ourselves in situations that don't support our values, so knowing exactly what those values are can then help us design an idealized future that defines what kind of business and professional relationships will support our values, and naturally work better more …»

Network Marketing deserves a Second Look. »
By John Howlett
Most people some time in their lives have been approached by some one who is in network marketing more …»

Advertising Awards: Ego or Excellence »
By John Howlett
This past month, I celebrated my 10th advertising award show judging within the New York tri-state area more …»

A little nourishment from the Hamburger Stand along the Information Highway »
By Michael Bemis
Building a successful website is a lot like making a long journey more …»

What Graduates Aren't Learning About Marketing at University »
By Angela Morsa
“You are not entitled to a job more …»

So...You went and got yourself a pretty website. »
By Michael Bemis
Why are you so disappointed? Disappointment is a common theme amongst web site owners more …»

The CEO needs to get his voice back »
By Allan Gorman
Look at the marketing efforts of most companies and, all too often, you'll see a disconnect and confusion between what they're saying and what they're actually doing more …»

Tell your boss where to go, if he suggests cutting the budget. »
By John Howlett
We’re talking about the advertising and marketing budget more …»

Not a time to "Wait it Out" »
By Allan Gorman
With the economy in the tank and everyone in the dark about when things will get better, now is not the time to crawl under a rug and just wait and see, but rather the ideal time to get more aggressive, more visible, and redouble your efforts toward building more credibility and prestige with potential prospects more …»

How to tell when you need an advertising agency »
By John Howlett
Hiring an ad agency can be a scary thought more …»

How to grow your business in the recession being a contrarian. »
By John Howlett
A very small percentage of business people see the recession as the perfect opportunity to increase their business with aggressive advertising and marketing more …»

CEOs need an advertising check-up or a second opinion »
By John Howlett
Companies spend huge sums on consultants and other professionals to help them be more efficient and profitable more …»

A new way to discover marketing ideas »
By John Howlett
If you are hunting for a great marketing ideas, don’t hire an ad agency; at least not initially more …»

'The consequence of Board Think' »
By Allan Gorman
Recently, I went to a strategic planning session for an organization I belong to more …»

The Great Divide »
By Barry Cohen
"Marketing means aligning the way you sell (and/or move goods and services through a distribution system to the end user) with the way your customers buy more …»

Its not cost per piece, its the cost per customer »
By Rick Bonelli
Before starting my own design company, I worked as a marketing communications manager for several large corporations more …»

May I Speak to a Person, Please? »
By John Howlett
The explosion in telecommunication devices has turned the telephone into anything but a user-friendly instrument more …»

Seven Secrets of Great Advertising »
By John Howlett
(Westfield, NJ) Most advertising professionals know what makes great advertising more …»

Your business card is a powerful marketing tool. »
By John Howlett
A few years back the standard for a business card had basic contact information printed in one color usually black, on one side of plain vanilla paper stock, sometimes with two-color printing, to kick it up a bit more …»

Your website is your brand »
By Allan Gorman
How's your website looking these days? Proud of it? Does it set the standard for your industry? Does it tell the story your customer wants to hear? Are their things about your site that are helping you, or is it sabotaging your chances for building a really distinctive brand? The web has changed the way people make choices, and it's opened our eyes to the way they might choose you more …»