Highly Recommended Reading
To help improve your understanding of advertisingand marketing
| "22 Immutable Laws of Marketing" | Al Ries |
|---|---|
| "Meatball Sundae" | Seth Godin |
| "Purple Cow" | Seth Godin |
| "Buy-ology" | Martin Lindstrom |
| "Briefs for Building Better Brands" | Allan Gorman |
| "Outliers" | Malcolm Gladwell |
| "Marketing Outrageously" | Jon Spoelstra |
| "Good to Great" | Jim Collins |
| "The Fall of Advertising & The Rise of PR" | Al Ries & Laura Ries |
| "World Wide Rave" | Davis Meerman Scott |
| "Ten Ways to Screw Up an Ad Campaign" | Barry Cohen |
| "The Omni Powerful Brand" | Frank Delano |
| "The Wizard of Ads" | Roy H Williams |
| "Getting Attention" | Susan Kohl |
| "Buzz Marketing" | Mark Hughes |
| "Secrets of Vito" | Anthony Parinello |
| "Often Wrong Never in Doubt" | Donny Deutsch |
| "Creative Company" | Andy Law |
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