Highly Recommended Reading

To help improve your understanding of advertising
and marketing
"22 Immutable Laws of Marketing" Al Ries
"Meatball Sundae" Seth Godin
"Purple Cow" Seth Godin
"Buy-ology" Martin Lindstrom
"Briefs for Building Better Brands" Allan Gorman
"Outliers" Malcolm Gladwell
"Marketing Outrageously" Jon Spoelstra
"Good to Great" Jim Collins
"The Fall of Advertising & The Rise of PR" Al Ries & Laura Ries
"World Wide Rave" Davis Meerman Scott
"Ten Ways to Screw Up an Ad Campaign" Barry Cohen
"The Omni Powerful Brand" Frank Delano
"The Wizard of Ads" Roy H Williams
"Getting Attention" Susan Kohl
"Buzz Marketing" Mark Hughes
"Secrets of Vito" Anthony Parinello
"Often Wrong Never in Doubt" Donny Deutsch
"Creative Company" Andy Law



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March 9th, 2010
Tip of the Day
Public Relations-
Be very selective with stories you hope to get picked-up in media, it will give you credibility.

Come back tomorrow
for another tip!

 
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