Highly Recommended Reading
To help improve your understanding of advertising
and marketing
and marketing
“22 Immutable Laws of Marketing”
Al Ries
“Purple Cow”
Seth Godin
“Briefs for Building Better Brands”
Allan Gorman
“Marketing Outrageously”
Jon Spoelstra
“The Fall of Advertising & The Rise of PR”
Al Ries & Laura Ries
“Ten Ways to Screw Up an Ad Campaign”
Barry Cohen
“The Omni Powerful Brand”
Frank Delano
“The Wizard of Ads”
Roy H Williams
“Getting Attention”
Susan Kohl
“Buzz Marketing”
Mark Hughes
“Secrets of Vito”
Anthony Parinello
“Often Wrong Never in Doubt”
Donny Deutsch
“Creative Company”
Andy Law




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