“22 Immutable Laws of Marketing”
Al Ries

“Purple Cow”
Seth Godin

“Briefs for Building Better Brands”
Allan Gorman

“Marketing Outrageously”
Jon Spoelstra

“The Fall of Advertising & The Rise of PR”
Al Ries & Laura Ries

“Ten Ways to Screw Up an Ad Campaign”
Barry Cohen

“The Omni Powerful Brand”
Frank Delano

“The Wizard of Ads”
Roy H Williams

“Getting Attention”
Susan Kohl

“Buzz Marketing”
Mark Hughes

“Secrets of Vito”
Anthony Parinello

“Often Wrong Never in Doubt”
Donny Deutsch

“Creative Company”
Andy Law

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