In-house Advertising Agency Set-up

Considering an in-house agency?

Advantages: You can potentially save a lot of money on your advertising cost by placing all of your media at 85% of its actual cost. Let’s say you are spending $500K or more a year you would save $75K annually on media commissions alone.

Even greater benefits for you and your company may include:

Faster turnaround on projects
No more waiting for quotes to be approved
Elimination of rush charges for overtime
And, no more settling for less than the best creative.

Interested in exploring the idea of having an in-house agency?

If your answer is Yes! Then you should call AvizaGroup to learn more about how we can help you make this happen. Realistically, an in-house agency is not for everyone, but we’ll provide you with the valuable insight and information with which to make that decision.

Not long ago, the criteria for being a recognized “in-house” advertising agency was complex; you needed to have several clients to be considered an “agency of record” by the media.
Today, it is easier to be accepted by the media as an in-house advertising agency.

Potential Disadvantages: On the surface, an in-house agency can appear to be a smart way for you to save valuable commissions from the media. However, it does require a careful assessment of your particular business operation and what your specific needs are from an agency.

AvizaGroup helps you analyze if an in-house agency would be a cost justified expense. Our executive summary examines the magnitude of investment required, how many people you will need, physical space requirments and special equipment you may need to procure.

Alternatively, some companies elect to maintain an in-house status for media placement only. They use the services of an advertising agency or design studios to produce high-quality creative work. This may be a very effective way to address your advertising and marketing requirements and still get great results.

AvizaGroup can assist you in setting up an in-house agency. What’s more, you should also be comfortable knowing that our initial consultation is free. For more information email John.h@ AvizaGroup or call (908) 303-4440. You will get expert advice and real insight as to why this may be the right move for you and your business.

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